PACKING PEARLS | HIBALL

Project: Fashion Film
HIBALL 2018

Materiality sculpts how we think and view the world. Hierarchy of materiality imposes value or lack of value on both the natural and built world. Objects are made to treasured, objects are made to be
disposable. There is an active strive for authenticity and genuine products, and the faux pas of passing off fake off as real calls for social damnation.
Why shouldn't we see beauty in the banal? What prescribes beauty in the first place? what separates a pearl from a polystyrene ball? Objects are reflections of us, and the ones we choose to value are the ones that help us understand ourselves.

Official Selection of Milano Fashion Film Festival 2018
Official Selection of Madrid Fashion Fashion Film Festival 2018
Official Selection of Chelsea Fashion Film Festival 2018
Official Selection of Festival of Recorded Movement 2018